Today, when service offerings are developed and deployed, the end user ends up seeing various product brands and combinations of marketing. Such branding efforts may take the form of an ad in a paper, a website from the operator, or the physical appearance of a Home Gateway. A few large operators have tackled this confusion by requesting custom built CPE, but the rest of the overall market simply does not have the experience working with such branding.
Tilgin's customization solution focuses on the operator and their branding.
As part of Tilgin's customization program, complete branding of the physical gateway can be accomplished. This means that the product carries the operator's brand with specific colours and logos. By doing this, the end user always associates the broadband service to a single brand, the operators. Tilgin works with a well recognized industrial designer, and through this effort we now have a design that is embraced by end users. Our goal is to make the Home Gateway a part of the home decor so that it becomes part of the visible home. Operator specific branding with the Tilgin Home Gateways design base gives the operator full brand visible on a daily basis within the subscriber’s home.
What about software branding? Broadband services go hand in hand with the end user viewing several web based interfaces. Tilgin Home Gateway’s has a local WEB interfaces that supports all configuration of the Home Gateway. This local WEB interface is configurable so that it fits the service offerings of the operator. With the Tilgin customization solution, the local web interface can also be customized to give the user the look and feel the service provider desires. By adding support for multiple languages you have the tools for a complete operator branding strategy.
Contact us and learn more on how we can help you with your branding.